Samsung Electronics has announced Samsung Hospitality TV compatibility with AirPlay, allowing hotel guests to connect their iOS and iPadOS devices to the TVs in their rooms easily and securely.
Guests will be able to enjoy the convenience of watching their favourite shows and movies from popular streaming services, listening to personal playlists on various music platforms, viewing photos, practising presentations, playing games and more on the TV in their room. By simply scanning a unique, on-screen QR code, guests can privately and securely connect their iPhone or iPad to the Samsung Hospitality TV.
Ensuring both convenience and robust security, no personal information is ever stored or saved and all information about paired devices is automatically erased upon guest checkout. This feature not only enhances the guest experience but also provides peace of mind regarding data privacy. Additionally, hotel managers and operators can easily update their management systems to enable AirPlay technology, simplifying the integration process.
The integration of Apple AirPlay is part of Samsung’s broader strategy to enhance the in-room experience for hotel guests while providing powerful management tools for hotel operators. Samsung’s latest hospitality TVs include LYNK Cloud and SmartThings Pro for enhanced connectivity, seamless management and improved guest experience.
“Samsung is committed to building a robust and connected ecosystem that enhances convenience, usability, and overall guest experience,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “AirPlay allows both iPhone and iPad users to easily share their favourite content on the big screen in their hotel room, making their temporary stay at a hotel feel more like home. LYNK Cloud and SmartThings Pro also give hotel management better business insights while making their operations more seamless and efficient.”
For hotel managers and operators, LYNK Cloud is a comprehensive cloud solution for Samsung Hospitality TVs that offers customizable content, remote device management and access to OTT entertainment. Equipped with an e-commerce platform, LYNK Cloud provides an in-room ordering system that offers guests interactive services such as booking hotel services, ordering room service, a digital concierge and more, all bundled in solution. With LYNK Cloud, hotel managers can also use insights to personalize content and experiences for hotel guests to create impactful promotional content across different rooms or properties worldwide.
SmartThings Pro brings enhanced connectivity to hotel managers, delivering more interoperability and security with IoT devices in their properties. Hotel IT managers can connect and control Samsung smart devices2 throughout the hotel, such as Hospitality TVs, Smart Signage, air conditioning systems and more IoT devices3 through one efficient dashboard. The SmartThings Pro Dashboard enhances multi-unit management, device performance monitoring — all designed with scalability and developer-friendly integration in mind. To meet the diverse set of hotel partners’ needs, SmartThings Pro also offers customizable Application Programming Interfaces (APIs) for seamless integration with existing systems, and a customizable dashboard.
Samsung
Samsung Unboxes Latest TV Line-up, Bringing a New Era of Samsung AI TV to Kenya
Samsung Electronics East Africa Ltd. unveiled the 2024 TV and sound device line-up at the local Unbox & Discover event at Capital Club in Nairobi. The event showcased the latest Neo QLED 8K and 4K, OLED TVs, and sound devices.
As the world’s leading TV manufacturer for 18 consecutive years, Samsung’s offerings this year elevate the home entertainment experience with a range of powerful, AI-driven solutions.
Rahul Kochhar, Business Head of the Consumer Electronics Division at Samsung Electronics East Africa, said, “We are pushing the boundaries of home entertainment by integrating AI to enhance traditional viewing experiences. This year’s TV lineup demonstrates our commitment to innovation, offering products that provide premium viewing quality while significantly enhancing our consumers’ lifestyles.”
Elevating Senses With Neo QLED 8K: Clarity, Sound and Smart Experiences
Neo QLED 8K is the flagship of Samsung’s latest TV line-up. It is equipped with the advanced NQ8 AI Gen2 processor, marking a significant leap in AI TV technology. This processor features a Neural Processing Unit (NPU) and an eightfold increase in neural networks from 64 to 256, ensuring an exceptional viewing experience with crisp details, regardless of the input source.
Every scene on the Neo QLED 8K is a feast for the eyes, thanks to its AI-driven picture technology. It brings out the finest details with outstanding clarity and naturalness, from facial expressions to subtle nuances. With 8K AI Upscaling Pro, users’ favourite shows and movies are transformed to match the 8K display closely, allowing them to enjoy the level of detail and picture clarity surpassing conventional 4K TVs. Additionally, AI Motion Enhancer Pro makes fast action smoother and clearer — a dream for sports fans — while Real Depth Enhancer Pro adds a lifelike depth to the picture and pulls viewers into the scene every time. All these features come together to redefine the big-screen experience.
The Neo QLED 8K also delivers audio powered by AI sound technology. This year’s Active Voice Amplifier Pro now excels at extracting dialogue from background noise, ensuring every word is heard clearly. Object Tracking Sound Pro also enriches the audio experience by syncing the sound with on-screen action, creating a more dynamic and engaging viewing experience. Adaptive Sound Pro refines the audio experience by intelligently adjusting the audio to the content and room acoustics for a genuinely rich and lifelike sound.
The Neo QLED 8K also boasts AI features that understand and adapt to user needs. The AI Auto Game Mode kicks in during gaming, optimising the visuals and audio for an even more immersive and engaging gaming experience. The AI Customization Mode adjusts the picture for each scene based on user preference, while the AI Energy Mode saves power without compromising picture quality. These features ensure that Neo QLED 8K is easy, personalised, and energy efficient for all entertainment needs.
Samsung’s latest TVs are designed with SmartThings AI capabilities to save energy. The new AI Energy Saving mode can reduce energy use by 23% compared to the standard mode. Thanks to SmartThings integration, various Samsung TVs can automatically adjust colour validation based on the viewing environment to enhance energy efficiency. Samsung has also unveiled an upgraded Frame TV with dynamic screen refresh rates and better colour validations for improved energy efficiency.
The Neo QLED 8K QN800D is available in sizes of 65, 75, and 85 inches. The Neo QLED 4K is available in one model, QN85 D, and in sizes of, 55, 65, 75, 85,. The Neo QLED 8K and 4K line-up promises an unparalleled viewing experience in the premium large-screen category.

Smart Features with Samsung Tizen OS for Enhanced Integration and Personalisation
In 2024, Samsung’s AI screens are set to redefine the user experience with advanced connectivity and a suite of smart features, apps and platforms. Leveraging the powerful Tizen OS, these innovations have created an ecosystem that is connected, personalised, and secure through Knox Security. This allows devices to integrate effortlessly into users’ digital worlds, transforming screens into a central hub for all their needs.
Samsung’s latest TVs are designed to connect with a smart ecosystem immediately upon setup. The moment users turn on their new Samsung TV, the TV recognises and connects to existing networks and devices, all orchestrated through a simple notification on users’ smartphones. This effortless setup extends to all Samsung devices at home, third-party appliances, and IoT devices, thanks to its compatibility with HCA and Matter. This eliminates the need for extra hubs, so everything from lighting to security sensors can be managed directly from the screen.
Samsung’s 2024 screen line-up also brings integration with users’ smartphones to new heights. Users can bring their smartphone near the TV to activate Smart Mobile Connect, which turns the device into a universal remote for the TV and connected home appliances. Additionally, in 2024, users can use their smartphones as game controllers with a customisable user interface (UI) and haptic feedback, offering convenient and enhanced gameplay at their fingertips.
Beyond connectivity, Samsung’s 2024 Smart TVs provide a highly personalised experience with its apps and platforms. With the latest addition of widgets, TV screens are now personalised dashboards that allow users to easily monitor home status, camera feeds, energy usage, weather updates and more.
Security is paramount, and with Samsung Knox, every feature, app, and platform benefits from robust protection, allowing connected experiences to remain private and secure.
Expansive Line-up for All Entertainment Needs: Neo QLED 4K, OLED and Sound Devices
Samsung is introducing an expanded and enhanced range of TVs and sound devices this year, designed to offer consumers a wider array of choices to suit diverse lifestyles and preferences. This comprehensive line-up underscores Samsung’s commitment to innovation and a customer-centric approach.
The 2024 Neo QLED 4K lineup brings cutting-edge innovations from the latest Neo QLED 8K flagship TVs, elevating the viewing experience with ground-breaking features powered by the NQ4 AI Gen2 Processor. This advanced chip breathes life into almost any content, rendering it in stunning 4K resolution. With the world’s first Pantone Validated display for colour accuracy and Dolby Atmos for an immersive audio experience, Neo QLED 4K sets the bar for the ultimate 4K UHD experience. Neo QLED 4K will be available in sizes ranging from 55 to 98 inches, catering to diverse viewing environments.
Samsung is also introducing the world’s first Glare-Free OLED, eliminating unnecessary reflection while preserving deep blacks and clear images under lighting conditions. Powered by the same formidable NQ4 AI Gen2 Processor as the Neo QLED 4K lineup, Samsung’s OLED TVs boast features like the Real Depth Enhancer and OLED HDR Pro, bringing picture quality to new heights.
Additionally, with features such as Motion Xcelerator 144Hz ensuring smooth motion and quick response rates, Samsung OLED is the ultimate choice for gaming. Complemented by sleek designs, these OLED TVs elevate the viewing space. Available in Kenya in two models —S90D — ranging from 55 to 83 inches, there’s a perfect fit for every home.
The 2024 line-up also includes the latest Q-Series Soundbar, Q800D, which boasts an 11.1.4-channel setup with Wireless Dolby Atmos. This model comes with a host of features that stand as a testament to Samsung’s continued leadership as
Samsung Electronics Co., Ltd maintains the edge over its competitors as it is set to revolutionize the consumer electronics industry with its unwavering commitment to AI-driven technology. Recognizing AI as the cornerstone of innovation, Samsung is reshaping the future of its products, embedding AI capabilities across a diverse spectrum of devices.
Samsung’s AI-centric approach aims to transcend traditional device boundaries, enriching users’ lives through smarter, more inclusive experiences. With a robust portfolio encompassing over 500 million smart devices annually, Samsung is uniquely positioned to democratize AI, integrating it into everyday life.
Mr. Sam Odhiambo, Head of Consumer Electronics at Samsung Electronics East Africa said that at Samsung, AI isn’t just a feature; it’s the catalyst for transformative experiences and it aids in reimagining consumer electronics, infusing AI into the products to create personalized, intuitive, and seamlessly connected experiences.
Samsung’s relentless pursuit of AI excellence is attributed to an urge to create inclusive technology, ensuring its products cater to diverse user needs. The company’s focus on AI is not just about technological advancement; it’s about empowering users and enriching their lives.
Samsung’s decade-long investment in AI technology is evident in its popular products and evolving services. Samsung is not only enhancing user experiences but also focusing on responsible innovation. Sustainability, accessibility, and reduced environmental impact are integral to Samsung’s AI initiatives.

“Central to Samsung’s strategy is fostering an open ecosystem, facilitating collaborations with partners to enrich AI experiences. The SmartThings platform, already hosting millions of devices, exemplifies Samsung’s commitment to collaborative innovation,” said Mr. Sam Odhiambo.
Samsung’s AI-led innovations span across diverse categories, such as visual displays, digital appliances, mobile experiences, and automotive technology. From AI-powered visual displays offering unprecedented clarity to smart home appliances seamlessly integrated with AI for enhanced functionality, Samsung’s products exemplify the potential of AI in reshaping everyday experiences.
“Samsung Neo QLED 8K QN900D boasts a built-in AI Processor, NQ8 AI Gen 3, equipped with an 8 times greater AI neural network and two times faster NPU than its predecessor. Thanks to the NQ8 AI Gen3 processor, Samsung Neo QLED 8K automatically upscales low-resolution content to provide users with up to 8K quality viewing experience and sharpens fast-moving images via AI Motion Enhancer Pro. The Samsung Neo QLED 8K also features Active Voice Amplifier Pro, which analyses voice and background noise by AI to optimize your TV listening experience so you can enjoy various content as if you are in the front row of a stadium or movie theatre. Samsung Neo QLED 8K also features Tizen OS Home, which offers the latest apps, services, personalized content, and service recommendations to upscale your entertainment experience,” noted Mr. Sam Odhiambo.
Samsung’s dedication to AI is evident in its efforts toward security advancements, resource circularity, and energy conservation. The company is committed to achieving net-zero goals and actively employs recycled materials in its products, showcasing its dedication to sustainable practices.
Samsung has delayed the release of its new Galaxy Fold smartphone after reviewers experienced breakages within days of receiving the device.
As the first fold-able handset from a major manufacturer, anticipation was high for the innovative gadget despite it having a price tag of around £1,500.
But journalists have posted scathing reviews of the product, which is designed to be similar in size to a normal mobile when closed but also capable of opening up to reveal a tablet-style screen.

With some tech reporters having labelled the Fold as “unusable” just 48 hours after being sent them by Samsung, the company has admitted it has problems and pushed back its release date.
The South Korean firm said an inspection had found the breakages could stem from impact on “exposed areas of the hinge” that allows the device to fold. It said it had also uncovered an internal issue that could affect “performance” of the display, but will carry out more tests before deciding on a new release date.
Launch events planned for Shanghai and Hong Kong this week have also been postponed. Samsung had been confident the Fold would be a success, hailing it as “unlike any device that has come before it” ahead of its original US release date of 26 April. Its price there will be just under $2,000.
It features a whopping six cameras and other high-end features like an AMOLED display, a fast processor, plenty of memory and an AI assistant.
Samsung had also claimed it could be opened and closed 200,000 times – or 100 times a day for five years. were said removing the plastic film from the interior screen made the phone unusable – although keeping it on did not seem to prevent other devices from breaking, either. Mark Gurman, of Bloomberg, tweeted that the “screen on my Galaxy Fold review unit is completely broken and unusable just two days in”.
Problems were also encountered by Dieter Bohn of The Verge and Steve Kovach from CNBC. It is not the first time Samsung has experienced a difficult product launch.
Its Galaxy Note 7 device was recalled because the batteries were spontaneously combusting, prompting a widespread ban on the devices by airlines. Sales were later suspended and Samsung issued a recall.