Tusker Lite, Kenya’s premier premium lite beer from Kenya Breweries, is igniting Nairobi’s nightlife with the launch of its vibrant #TurnUpTheLite campaign.
The initiative highlights the brand’s dedication to providing a refreshing low-calorie beer without sacrificing flavor.
The revamped packaging embodies Tusker Lite’s lively spirit, inviting consumers to enjoy their favored taste while embracing adventurous and spontaneous lifestyles.
“We are excited to unveil this new campaign, emphasizing Tusker Lite’s vibrant essence,” stated Charles Okanya, Marketing and Innovations Director. “Our goal is to motivate our consumers to experience life to the fullest, turning every moment into something thrilling.”
In an effort to energize the capital, Tusker Lite will host a series of captivating activities, including stunning projection mappings on Nairobi’s iconic buildings and lively streets.
The visual extravaganza aims to connect with the community, enhancing the nightlife scene and encouraging participation in the festivities.
The campaign will also implement an interactive digital strategy, offering engaging activations across various online platforms. Every event is designed to provide opportunities to enjoy Tusker Lite’s refreshing taste in exciting environments, fostering unforgettable moments for all involved.
“We want everyone to have a reason to #TurnUpTheLite, whether that’s a spontaneous night out with friends or a casual evening at home,” Okanya further noted.
To celebrate the launch, Tusker Lite invites all beer lovers to the Tusker Lite House Party at Koda in Nairobi on October 26, 2024. Attendees can expect an electrifying evening filled with music, lights, and high-energy fun as the brand showcases its dynamic new identity.
With the #TurnUpTheLite campaign, Tusker Lite is not just updating its packaging but also reigniting the joy of enjoyment and connection among consumers.
The initiative promises to illuminate the city and enhance the experiences of those who choose to embrace life’s lighter moments.