This Saturday, July 13th, marks the 6th annual World Rum Day, a global celebration of the diverse, flavorful, and historic spirit.
Rum enthusiasts around the world will be raising a glass to the rich heritage and craftmanship behind this increasingly popular drink, with celebrations taking place at bars, distilleries, and events all over the globe.
The history of rum is deeply intertwined with the Caribbean, but its popularity has spread far and wide, with notable growth in consumption across Africa, including Kenya. In fact, rum is one of the fastest-growing categories in the spirits industry, thanks in part to its versatility and wide range of flavors.
Captain Morgan, a leading rum brand in Kenya, embodies this spirit of innovation and flavor exploration. The brand offers a variety of bold and unique blends, allowing consumers to unleash the “spice” of Captain Morgan on every occasion.
“As we celebrate World Rum Day, we are thrilled to see the incredible opportunities within this category,” said Davis Changalwa, Brand Manager of Captain Morgan at Kenya Breweries. “We aim to build cultural relevance and bring out the ‘spice’ of our brand within Kenyan culture. We hope our consumers enjoy the vast array of cocktails they can create with Captain Morgan, experiencing its rich, smooth, and distinctive taste.”
To celebrate World Rum Day, Captain Morgan is sharing some simple and delicious cocktail recipes:
**Captain Cola:**
1. Fill a glass with ice.
2. Add 50ml of Captain Morgan Original Spiced Gold.
3. Fill the glass with cola.
4. Squeeze in a lime wedge.
**Captain Ginger:**
1. Fill a glass with ice.
2. Add 50ml of Captain Morgan Original Spiced Gold.
3. Fill the glass with ginger ale.
4. Squeeze in a lime wedge.
**Captain Lemonade:**
1. Fill a glass with ice.
2. Add 50ml of Captain Morgan Original Spiced Gold.
3. Fill the glass with lemonade.
4. Squeeze in a lemon wedge.
So grab your favorite Captain Morgan, mix up a cocktail, and raise a toast to World Rum Day!
