Award Highlights Developments In Beverages Industry
Manufacturers are focused on the Big Four agenda, even as the sector’s contribution to the economy has stagnated at 9.4 percent.
This is according to the Deputy Director of Agro-Chemicals in the Ministry of Industrialization, Mr Simon Atebe further says that the proposals for coffee and tea have been submitted for approval by the cabinet.
” The first ever Kenya Beverage Excellence Award is supposed to recognize branding and branding of beverage products for a competitive advantage. There are no shortcuts, sub-standard goods must be kicked out of the market,” says Mr Atebe.
He further says that expansion in the beverage industry has given the beverage sector a potential to grow.
According to the Brand Manager of Coffee Confectionary of Nestle Kenya, which is manufactured by Nescafe and is also goal sponsor of the Kenya Beverage Excellence Awards event, Ms Lorna Nyagah, the company prides itself in being the leading health, nutrition and wellness company as it puts consumers in the middle of everything that it does.
” The Kenya Beverage Excellence Award is about appreciating the brands and players in the industry, starting with water, tea, coffee and all other hot and cold beverages included in powdered premises,” says Ms Nyagah.
She adds: “Nestle Kenya recognizes the timely nature of the Kenya Beverage Excellence Awards, as it seeks to recognize an industry and sector that has experienced tremendous growth and innovation in recent years for the future of the economy.”
Nestle Kenya has experience in the Kenyan market spanning 50 years in the Kenyan market alone.
It has made a niche in the Kenyan sector, through its brand’s covering every food and beverage sector, by offering products and services for all stages of life, every moment of the day as helping people to care for themselves and their families.
Ms Nyagah says that in Kenya alone, Nestle has introduced the innovative Nescafe 3 in 4 and MLO sachet, that enables more Kenyans to access the product even in the smallest kiosk.
Nescafe has spent over Kshs 100 million since 2011 to reach over 50,000 coffee farmers in coffee growing areas in Kenya by providing them with economist support, training on best practices as well as supplying them with disease-resistant seedlings.
Ms Nyagah says that efforts have increased the quantity and quality of coffee that they produce.
She says that Nescafe has played a great role in encouraging preparation of women and youth in the sector.
This Kenya Excellence Beverages Awards comes three days after the Competition Authority of Kenya finished the acquisition of Almasi Beverages by the Centum Investment-owned Coca-Cola Sabco East Africa Limited with a 53 percentage stake.
According to one of the event organisers, Ms Sheila Waswa, the Chief Executive Officer of Chasing Mavericks, the occasion cuts across all the liquids.
” It cuts across hot beverages like hot milk and tea, water, energy drinks and alcoholics,” says Ms Waswa.
The Awards recognised the following companies in the subsequent categories:
The Winner of the Most Preferred Sparkling Water Category – Mayers.
The First Runner’s Up of the Most Preferred Mineral Water – Aquamist.
The Most Preferred Flavoured Water – Schweppes.
The Most Preferred Fruit in Tetra Packet – Orchid Valley.
The Most Preferred Flavoured Water – Aquamist.
The Most Preferred Designed Water Bottle – Kabarnet.
The Most Preferred Coffee Brand – Nescafe.