Kenya Breweries’ Captain Morgan rum brand staged a high-energy coastal event at Big Tree Beach Resort over the weekend, targeting young urban consumers through a music and culinary experience.
The event featured performances headlined music artist Mejja, alongside DJs Issa Platinum and Ronyle, drawing crowds from across the coastal region.
Attendees experienced custom cocktails and spice-glazed meat pairings while enjoying live entertainment.
“Bringing the Captain Morgan Spice Takeover to Mombasa was about letting our consumers unleash their bold side in the most vibrant way possible,” said Davis Changalwa, Brand Manager for Captain Morgan.
“From the beats to the grills to the spiced cocktails, it was the ultimate celebration of what it means to live life with a little extra spice.”
The activation aimed to strengthen brand engagement by creating an immersive experience that connected music, flavor, and lifestyle.
Guests enjoyed cocktails against the backdrop of the Indian Ocean, blending coastal aesthetics with urban entertainment.
The event represents part of Captain Morgan’s broader marketing strategy to position the rum brand as synonymous with adventurous, energetic consumer experiences.
