HACO Industries has relaunched its Amara skincare line with a comprehensive range of products powered by locally sourced natural oils, targeting environmentally conscious consumers across Africa.
The new product lineup includes lotions, glycerine, deodorants, shower gels, and handwash, formulated with a blend of botanical ingredients from Kenya, Uganda, and Ghana.
Ingredients like coconut, cocoa butter, aloe vera, and shea butter form the core of the “Vitamin N” formulation, designed to provide deep hydration and skin protection.
Leveraging partnerships with over 35,000 regional farmers, HACO Industries aims to transform skincare through ethical sourcing and sustainable agricultural practices.
The brand’s multi-channel marketing campaign will showcase the journey from farm to product, emphasizing community impact and environmental responsibility.
“Our goal is to make Amara a brand that truly resonates with consumers who value both quality and purpose,” said Mary-Ann Musangi, Managing Director of HACO Industries. “When people choose Amara, they’re supporting local farmers, investing in sustainability, and embracing a brand that believes in beauty with impact.”
The initiative represents a strategic move to position Amara as a premium, socially responsible skincare brand with a strong commitment to biodegradable, plant-based formulations.
