Phone comes in sleek design to tap into the youth and middle income segments
By Brian Yatich
Infinix has yet again launched its latest flagship on the Kenyan market, the Infinix Zero 3, barely a month after it launched the Infinix Note 2 (X600) late last year.
The majority of smartphone users are all about current trends. This modern age’s drift is all about about saving on width, combined with glass or metal casing — the frontline phone of this age is the slim light phone.
Infinix Zero 3 offers all this. The device comes in a sleek design, Infinix intent is to tap into the youth and middle income segments of the economy by offering devices with superior functionality at affordable rates.
According to Kenya Country Manager Carter Tang, Infinix remains keen on growing its market share in Kenya, pegging on its unique attributes and affordability of its devices.
“As a new entry in the market, the response has been positive. We estimate to move about 50,000 pieces of the products every month, claiming a market share of 20 per cent, which is 500,000 phones being sold annually,” he said
The Zero 3 is Android 5.1 powered, comes with a 5.5 inch full HD display with a definition of 1920 x 1280 pixels at a 440 ppi pixel which is protected by the corning gorilla glass 3. This is a significant improvement on the previous version. The huge display gives users more space to experience various applications, including streaming high quality videos, reading e-books as well as playing games.
The device comes in two models — the 16GB ROM model and the 32GB ROM, both expandable up to 2TB using an external SD card. Most of all, it has a massive 3GB RAM which is three times larger compared to its predecessor.
The Zero 3 supports 4G LTE as it joins the LTE variant in the country which is still developing.
It has a 20.7 MP camera with Sony Exmor IMX230 sensor which helps superior focus and tracking of fast-moving objects. It has a 192-point auto-focus which captures and records with 4K video resolution coupled with a High Dynamic Range (HDR) and face detection software for eye-catching images at a 64-bit 2.4 gigahertz speed. The HDR mode provides eight different filters to let picture addicts modify their pictures to their taste without any third-party software.
The front camera is 5 mega pixel with a flash for taking selfies even in the dark. It also makes the ordinary experience of video calls feel more natural and comfortable.
Unlike its main rivals, it has a flexible removable micro SD card and battery, which is good news for heavy users as it resolves the effort of carrying around cumbersome power banks. Instead you can just swap batteries when you run out power.
The Zero 3 features an extreme 3030m Ah lithium ion polymer battery that keeps the device active for longer hours. It couples a smart battery with a new feature, a fast charging technology where a 15-minute charge can last up to 8 hours. This is set to reduce the overall charge time given the hugeness of the battery.
The battery capacity is above average because we have seen smartphones with specs of this capability with a larger 4000 m Ah capacity like the Infinix Hot Note X551.
The Zero 3 comes in intricate patterns and bold colour combinations for personalised style and fashion, the front is processed with a glossy piano paint while the back features meticulously brushed metal cover. Combined with diamond patterns and beautiful 3D light refraction, the ZERO 3 is an instant classic.
Infinix Zero 3, unlike most smartphones launched last year, lacks a fingerprint sensor.
However, the Zero 3 remains the best phone in the market for medium income earners.