As the holiday season approaches, Kenya Breweries Limited (KBL) has announced an exciting new campaign, Beer Fest, designed to celebrate the festive season in style. Building on the success of its recent Oktobafest and October’s “Month of Beer” festivities, KBL is now introducing a series of special offers and events to signal the beginning of Christmas celebrations across Kenya.
The Beer Fest campaign, launching this month with enticing Black November offers, will continue into December, bringing unique promotions to consumers across e-commerce platforms and retail outlets nationwide. This two-month-long celebration features over 500 on-site and in-store activations and will include five exclusive, elevated experiences at selected venues, enhancing the overall festive spirit.
“We know that the holiday season is all about coming together with family and friends to celebrate the year’s successes. We want KBL to be at the heart of these moments,” shared Christine Kariuki, Marketing Manager for Tusker, one of KBL’s iconic brands. “Through the Beer Fest campaign, we aim to bring joy to our consumers by offering great deals on our beers, as well as unforgettable experiences to mark the season.”
To ensure all consumers can access these deals, KBL has expanded its e-commerce presence, allowing customers to enjoy exclusive discounts on various platforms, including Ke.thebar.com, Jumia, Chupa Chap, Oaks & Corks, and Front Door, as well as popular delivery services like Glovo. In addition, major retail chains, such as Carrefour, Naivas, Quickmart, and Chandarana, are joining the campaign to provide customers with convenient access to these special offers.
KBL’s efforts follow a successful October, where the company connected with consumers through exclusive promotions, online flash sales, and discounted experiences. These holiday season offers aim to extend that same sense of excitement and community, creating more opportunities for consumers to gather and celebrate.
For more information on Beer Fest experiences and updates, consumers can follow KBL’s brand pages.
