A designer based in Kenya has taken the Fashion Industry on the global stage by surprise upon bringing about a difference with her jewelry and fashion lines that she recreates from recycled materials.
New York Times publication featured Adele Dejak who uses horns from ankole cows, recycled fridge parts, doorknobs, and car engines as products to manufacture her jewelry.
Her jewelry line retails for between Ksh4,700 and Ksh60,000, while her fashionable bags are valued at between Ksh8,000 and Ksh107,000.
Adele Dejak hails from Nanyuki in Kenya and her self-titled company specializes in producing jewelry made of brass, also venturing into the production of bags encapsulating hides and horns from cows.
Explaining that her art pieces are heavily influenced by Kenyan tribes including Turkana, Samburu, and the Maasai.
The company, which is emerging from a rough Covid-19 downtime, has a staff of 12 full-time workers, a relatively smaller team from the 40 she employed before the economic challenges.
Dejak though born in Nigeria noted that she was inspired to fashion by the bold attires her mother adorned and which featured bold African prints hence after moving to Kenya in 2005 and set up the company under the name Magik Grace which she rebranded to Adele Dejak in 2009.
Further said, “My stunning items caused a stir wherever I went and people kept nudging me to turn this hobby into a business. I finally gave in and started producing various collections of jewelry and fashion accessories, drawing inspiration from the rich African culture. Looking at different pieces, you can easily tell that my stay in Europe also influences my style in jewelry.”
Currently, Adele Dejak is among the best online shops in Kenya, the company’s online outlet spots an interesting interface and sells products with exotic names such as M-Fapiyo Neckpiece, Mahi Beaded Choker, and Stefania Mud Cloth Bag.
