221
With precisely one year remaining until the FIFA World Cup 26™ kicks off across Canada, Mexico, and the United States, Visa, a global leader in digital payments and a long-time supporter of international soccer, announced today that Lamine Yamal, one of the sport’s most electrifying young talents, will serve as its global ambassador for the tournament.
To celebrate this milestone and generate excitement for the largest FIFA World Cup™ in history, Visa is launching exclusive experiences for its cardholders, including meet-and-greet opportunities with Lamine Yamal in Barcelona and access to signed merchandise in the lead-up to FIFA World Cup 26™.
“Lamine represents the future of soccer — bold, dynamic, and bursting with potential,” said Tarek Abdalla, Chief Marketing Officer for Visa CEMEA. “At Visa, we’re always seeking innovative ways to connect with fans through the power of sport.
As our FIFA World Cup™ ambassador, Lamine embodies the passion and spirit of the beautiful game, inspiring millions of supporters around the globe.”
Yamal has captivated the soccer world with his record-setting performances, showcasing remarkable skill, speed, and vision on the pitch, establishing himself as a breakout global star and a symbol of the sport’s evolving landscape.
Reflecting on the partnership, Yamal said, “Football is more than just a game; it’s a source of joy and a way to connect with people worldwide. I’m proud to partner with Visa to share that passion and inspire others through the sport.”
As an Official Payment Technology Partner of FIFA, Visa has leveraged the universal appeal of soccer to promote inclusion and accessibility worldwide, from grassroots initiatives to the global stage.
Through innovative fan experiences, strategic athlete partnerships, and exclusive benefits for cardholders, Visa continues to redefine what’s possible for fans, players, and the future of the game.
