Home Technology Ogilvy Africa Introduces OBrio – Media Intelligence Platform For Businesses

Ogilvy Africa Introduces OBrio – Media Intelligence Platform For Businesses

OBrio platform offers nearly real-time analytics across multiple media channels, complete with customizable reporting features

by Brian Yatich
0 comments

Ogilvy Africa on Thursday announced the launch of OBrio, a state-of-the-art media intelligence platform that aims to enhance clarity and control over media performance across all channels.

OBrio consolidates performance metrics into an actionable dashboard, providing the most comprehensive and customizable analytics in the industry.

With its cross-channel performance tracking capabilities, businesses can now easily monitor and compare their performance metrics across traditional media, digital marketing, social networking, mobile applications, and websites, offering a complete perspective on the returns from their marketing initiatives.

“In an era that prioritizes data-driven decision-making and holds marketing budgets accountable, OBrio realigns the focus towards a consolidated ROI metric,” explained Vikas Mehta, CEO – Sub-Saharan Africa, Ogilvy.

We’ve engineered a platform that surpasses the norms of traditional reporting, presenting real-time analytics along with a powerful OBrio Score that acts as a singular truth for assessing marketing effectiveness.

The OBrio Score serves as a proprietary metric that gives businesses a quick insight into their overall marketing performance. It is derived from a sophisticated statistical model that evaluates marketing data across all channels, incorporating elements such as reach, engagement, sentiment, conversions, and more.

This calculation results in a unified metric that clarifies overall marketing success and ROI.

Additionally, the OBrio platform offers nearly real-time analytics across multiple media channels, complete with customizable reporting features.

Users can keep an eye on vital performance indicators (KPIs) that are pertinent to their business, allowing them to stay abreast of their marketing investments and adjust their strategies if needed.

“OBrio takes the ambiguity out of optimizing campaigns. It highlights our dedication to providing premier MarTech solutions for businesses in sub-Saharan Africa. Our solution is proudly developed in Africa and is designed to support businesses in making informed marketing decisions while staying competitive,” Vikas Mehta elaborated.

OBrio is currently available as a SaaS solution, welcoming marketers and businesses to start optimizing their marketing efforts. Ogilvy Africa invites potential users to register for a free trial to explore the platform fully.

The term OBrio derives from the word ‘brio,’ symbolizing energy and enthusiasm. “Our aim is to imbue data with that same energy, converting raw statistics into vibrant, actionable insights that advance our clients’ businesses,” Vikas concluded.

You may also like

Leave a Comment

OKB price
5909.46 KES+1.8%