PrideInn Hotels, Resorts and Camps together with 40 local tourism companies attended the just concluded ITB exhibition in Messe Berlin, Germany to market Kenya.
This year’s exhibition running under the theme of ‘Open for Change’, was the first physical event held since 2019.
Led by Kenya Tourism Board, the business-to-business exhibition drew 45 players including hotels, tour operators, and government agencies. It saw more than 5,500 exhibitors from 161 countries, with 90,127 attendees from over 180 countries.
PrideInn Managing Director Hasnain Noorani said that the ITB Berlin served as a gateway for the tourism sector and gave Kenyan companies a chance to capitalize and re-position their product offering to international travelers.
“ITB Berlin was a fantastic opportunity for Kenyan companies as it focuses on leisure tourism and holiday travel, both of which Kenya offers. As PrideInn, we came to market our properties, which include beach resorts, safari camps and even city hotels,” he said.
According to Jackton Amutala, PrideInn’s Group Director of Operations and Business Development said the exhibition offered attendees an opportunity to network with other exhibitors and visitors from around the world.
“The event provided an excellent platform for us to interact with players in the industry and share our knowledge and expertise. It was also an opportunity to learn from other stakeholders,” said Amutala.
“We also came to push awareness for our new units. In 2022, we opened two hotels; a city hotel named PrideInn Plaza and a safari camp named PrideInn Mara Camp,” he added.
Kenya’s participation at the exhibition comes when the tourism sector has recorded improved performance with international arrivals reaching 1.4 million in 2022, a 70% increase from figures posted in 2021.
In the Tourism Sector Performance Report 2022, by the Ministry of Tourism, the sector earned KSh 268.09 billion compared to KSh 146.51 billion in 2021, marking a growth of 83%.
The performance was also on account of intensive marketing of Kenya’s tourism market through platforms such as Magical Kenya, Kenya Tourism Board, and implementation of key government initiatives such as the New Tourism Strategic for Kenya 2021-2025.