By Ben Oduor
WorldRemit, a digital money transfer service, has signed a deal with Pan-African sports broadcaster Kwesé TV to use the power of football to scale up its global operations while helping more people save money on international transfers.
The partnership will see WorldRemit feature on Kwesé’s sports content platform, Kwesé Sports, during the FIFA World Cup, English Premier League and Carabao Cup broadcasts; starting off by running TV commercials during the FIFA World Cup game broadcasts from Thursday June 14th to 15th July 2018, thereby offering incredible exposure of the brand.
During the period, WorldRemit will also be giving away multiple prizes of $1,000 to both senders and recipients of remittances sent through its platform, enabling people across Africa and around the world meet their daily needs.
Thanks to numerous sub-license deals for the world’s largest football tournament- FIFA World Cup, Kwesé Sports will provide access to an estimated viewership of around 160 million viewers across the continent.
As the newest and fastest growing Pan-African media company, with presence in over 25 countries in the continent, Kwese offers tailor-made, multi-territory advertising opportunities for several clients looking for wide reach and exposure to audiences across the continent, a feature that has given it mileage over peers since inception in 2016.
Speaking on the partnership, Joseph Hunda, the Group CEO and President of Econet Media- the parent company for Kwese TV, said:
“As a Pan-African media group we pride ourselves in offering integrated free-to-air, digital and pay TV advertising packages for clients across the continent. Our paid and free-to-air platforms provide unprecedented viewership figures for clients such as WorldRemit looking for impact and exposure for their brands. We look forward to a long term fruitful relationship with WorldRemit.”
WorldRemit enables people to send money to its network of leading mobile money, banking and cash pickup partners from a mobile phone or computer, eliminating the need to visit an agent. The platform now sends over 1 million transactions each month with Africa being one of the top regions to send to.
On his part, Ismail Ahmed, CEO of WorldRemit, said football is a universal language that unites people across the globe and the partnership with Kwese as a key broadcaster of such sports will enable them meet their goals.
“By partnering with Kwesé, we can take advantage of this moment to promote this transformational opportunity to people across Africa and introduce millions of viewers to our convenient, low-cost money transfer service,” the CEO said.