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Guinness Introduces the New Guinness ProServe

Guinness ProServe is set to offer an ultimate way of experiencing the rich creamy freshness of Guinness in seconds

by Kwabe Ben
Guinness ProServe
Guinness is proud to announce the launch of the New Guinness ProServe, a groundbreaking innovation set to revolutionize the experience for beer drinkers in Kenya. Crafted with precision and expertise, the Guinness ProServe ensures that every step of the pouring process is meticulously executed.
Guinness is renowned for its aroma is robust and roasted with intense notes of dark chocolate, caramel, and dried fruits. The taste is full-bodied with coffee notes balanced with subtle sweetness. Refreshingly crisp. Always rewarding. Pure beauty. Pure GUINNESS®
Guinness is brewed with extra hops to preserve the beer in the ships’ holds during voyages of four to five weeks in tropical climates, the recipe yielded a powerful drink with a bold character, a black liquid with a frothy head.
Drinkers will simply need to insert a chilled Guinness 330ml can, pull the lever and the Guinness ProServe does the rest; expertly tilting the glass to the perfect angle before releasing the rich, dark Guinness liquid in a beautiful two-part pour to form a thick, creamy head.  Launching in 5 bars across Nairobi, Guinness drinkers at K1 Klub house, Bar Next Door Kiambu Road, Geco, Kengeles, and Bar XO will be able to experience the creamy, fresh taste of a perfect Guinness in seconds.
Global Head of Guinness Quality, Steve Gilsenan is in Kenya to mark the launch and celebrate the monumental technological breakthrough that brought drinkers the perfect Guinness pour. Kenya is the first marker for the preserve machine a stride that he attributes to the innovative nature of the country and how quickly it positively embraces innovations.

Guinness influencer Lotan Salapei and Guinness global head of quality Steve Gilsenan pose for a photo during the launch of the Guinness Pro Serve @K1 Klubhouse

“Using ultrasonic pulse technology, the Guinness ProServe has been pioneered here in Kenya to carefully create a smoother, creamier dome-shaped head to deliver a Guinness sensory experience like no other,” he said.
“We are so excited to show consumers what Guinness has been developing for the last two years from, just an idea stage to the readily available proserve machine that will, revolutionize the market and give the loyalists, of Guinness a far greater experience,” says Guinness Shopper Marketing Manager, Duncan Onwong’a.
“The true magic of Guinness unfolds when it is chilled perfectly, tilted at the right angle, and poured slowly to enjoy its complex flavors and we’re thrilled that the new Guinness ProServe will bring this experience to consumers in an easy, automated, and exciting way. We look forward to seeing our consumers come together over a perfect Guinness at K1, The Bar Next Door (BND), Bar XO, Kengeles, and Geco.”

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