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PrideInn Group Acquires City Hotel

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PrideInn group of Hotels has acquired a new four-star hotel dubbed PrideInn Plaza to its rich portfolio as part of its plans to increase its footprint in all 47 counties across the country.

Hasnain Noorani, the Group’s Founder and Managing Director, says the launch of the establishment would fill the persistent gap in the meetings, incentives and conferences, and exhibitions (MICE) in Machakos and Nairobi counties.

‘With the ongoing recovery of the Kenyan economy, local and international companies have revived conferences. That is where we come in. PrideInn Plaza is strategically located to host conferences from any part of the country. The hotel has a conference capacity of more than 2,000 business executives,’ Noorani said.

The luxury hotel is situated in Signature Mall, an ultra-modern shopping facility located at the end of the newly constructed Nairobi Expressway in Machakos County.

PrideInn Plaza becomes the 8th hospitality establishment under the PrideInn badge and boasts 64 spacious and tastefully designed luxury rooms and suites and nine conference halls that can host hundreds of business executives at a go.

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Other facilities and amenities include a multi-cuisine restaurant, a sky view bar and round-the-clock room services.

The company takes over the hotel from Azure Hospitality Group under the ongoing management contract initiated in 2020. Under the deal, PrideInn will manage the hotels for Azure Hospitality Group, with the latter guaranteed a monthly income.

‘Under the proposal, PrideInn comes in as a management company to operate the hotel on your behalf using our own company. It’s very similar to a lease model except that the monthly lease amounts vary based on the percentage of total top-line revenue generated by the hotel determined using the Global hotel software,’ he said.

Noorani said the decision to take up the new hotels comes even as the tourism sector shows continued improvement in performance following the hardships caused by the COVID-19 pandemic.

‘Since the country’s reopening in 2021, we have seen an increase in the number of tourist arrivals into the country for conferences, sports activities and leisure,’ he said.

The management takeover of PrideInn Plaza comes a month after the group acquired PrideInn Mara from Azure Hospitality Group.

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