AI-driven social commerce platform, Twiva has been awarded the Social Commerce Award at the 7th Annual International Pacesetters Awards in Nairobi.
The recognition marks the fourth industry accolade for Twiva this year, solidifying its position as a leader in the industry.
Twiva’s innovative approach to social commerce has disrupted the traditional e-commerce landscape in Africa. With a community of over 11,000 influencers and 2,500 businesses, Twiva is providing a unified path to purchase through seamless integration of social experiences and e-commerce transactions.
According to Peter N. Kironji, CEO & Co-founder of Twiva, the award is a testament to the skill and ingenuity of the company’s founders and management.
“We are building the future of retail in Africa by digitizing and democratizing market access for MSMEs, and fostering trust in one of the world’s fastest-growing markets,” Kironji said.
A report by Dalberg highlights the growing demand for platforms that enable direct engagement between businesses and buyers, with payment options on delivery.
Twiva’s business model is supported by this report, which suggests that the Kenyan e-commerce market presents a significant opportunity for growth. With only 13% of Kenyans currently using e-commerce platforms, Twiva is poised to capitalize on this trend.
The company’s success comes at a time when many e-commerce companies are struggling to maintain momentum. Twiva’s Head of PR & Marketing, Grace Gikonyo, expressed gratitude for the award, attributing the company’s success to its commitment to delivering top-quality solutions for users, resellers, and businesses.
