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KBL: Kenya Cane Hoists Consumer Experience at Muthiga

Kenya Cane is keen on offering a platform for authentic cultural Kenyan music anchored on celebrating our diverse cultural identities.

by Kwabe Ben
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Residents of Muthiga got a rare musical treat this past weekend when Kenya Breweries Limited (KBL) spirit brand Kenya Cane hosted an elevated consumer experience at Relax Lounge Muthiga.

The revelers were treated to live music performances by a host of entertainers including Rhumbacane Maestro Simply Yaba, Mugithi’s finest Wanjine alongside DJ Sash and MC Prince.

The night also saw surprise appearances and performances by musicians Brian Sigu and Kenchez (H_art the Band). The two are featured on Yaba’s new album “Zitakazopendwa”.

Kenya Cane is keen on offering a platform for authentic cultural Kenyan music anchored on celebrating our diverse cultural identities.

According to Kenya Cane Brand Manager Davis Changalwa, the experience was a culmination of our cultural extravaganzas across the country that have featured local music, art, and cuisine.

“As we continue to mark Kenya at 60, Kenya Cane being a legacy Kenyan brand rooted in Kenyan culture, we are keen to partner with local artists to shape the next 60 years of modern contemporary music rooted in Kenyan culture such as Yaba’s Rhumbacane. We are glad we got to give our consumers at Muthiga this unexpected treat to kick off their festive celebrations as we wait to resume our regional activations,” he said.

The brand continues to set itself apart by offering consumers a cultural blend of great Kenyan music featuring great local talent including brand ambassador Savara and contemporary cultural artistes – Yaba, Ayrosh, Coster Ojwang’, Zaituni Wambui, Akoth Jumadi, Sweet Star, Sammy Wagithomo, Peter Kihambati, Karanga Lazima and Kamwana among others.

KBL

Artiste Wanjine performing at the Kenya Cane elevated consumer experience held at Relax Lounge Muthiga on Saturday 16 th November.

The brand of KBL has this year hosted cultural extravaganzas in five regions across the country to create opportunities for Kenyans to celebrate our diverse cultures featuring local music and cuisine.

The cultural extravaganzas which kicked off at The National Museum last year, have been hosted in Nakuru, Thika, Kisumu, Mombasa, Kitui, Narok, and Eldoret showcasing Kenya’s rich cultural diversity.

As part of celebrating Kenyans working towards their greatness, the brand through the Greats Toast Twice campaign also recognizes and rewards consumers, toasting the small wins and achievements that bring them closer to their ambitions and inspiring them to continue moving forward.

Please drink responsibly. Alcohol is not for sale to persons under the age of 18 years.

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