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Safaricom partners with Jumia to offer discounts to shoppers

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Safaricom and e-commerce platform Jumia have partnered to reward customers shopping on Jumia with a five per cent discount through the month of November to celebrate the Black Friday deals.

The discount will reward Jumia shoppers for transactions of Ksh1, 000 and above on M-Pesa. The discount will be redeemable for the first such three transactions starting 1st November 2020 to a maximum of Sh250 per transaction when paying via M-Pesa.

“Throughout November you can save by shopping on Jumia. We are happy to partner with Safaricom to offer consumers using M-Pesa at checkout an extra five per cent off. Don’t forget the biggest deals will be exclusively on the Jumia App and we urge our consumers to download it for the best deals.” Jumia Kenya CEO Sam Chappatte said.

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The offer will run for a six-week period beginning November 1st, 2020 to the end. The Chief Executive Officer Peter Ndegwa says it’s part of the 20 th year anniversary of Safaricom.

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 “ We are excited to partner with Jumia to reward online shoppers across the country for paying with M-Pesa, even as we continue to celebrate our 20th Anniversary,” Safaricom CEO Peter Ndegwa, Chief Executive Officer, Safaricom.

The move comes as more customers and businesses have rushed to embrace online shopping on the back of the Covid-19 pandemic.

The two firms are looking to cash in on the Black Friday rush that marks the start of the holiday shopping season with many businesses extending discounts to buyers.

Jumia has emerged as the leading online shopping destination in the country hosting more than 10,000 businesses and attracting millions of shoppers every month.

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